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McDonalds: acquires Dynamic Yield Ltd

(CercleFinance.com) - McDonalds announced on Monday evening that it had reached an agreement for the acquisition of the Israeli company Dynamic Yield Ltd, whose technologies it wants to use to increase customisation and improve the customer experience.


Upon the deal's completion, the fast food giant will be the sole owner of Dynamic Yield Ltd and will continue to invest in its technologies. The company will operate autonomously from offices worldwide.


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