Kraft Heinz: buys healthy food brand Primal Kitchen
(CercleFinance.com) - Kraft Heinz said that it has signed a definitive agreement to buy Primal Kitchen for approximately 200 million dollars, in a bid to expand its presence into the healthy food market.
Primal Kitchen - which makes condiments, sauces and dressings that include mayonnaise, salad dressings and avocado oil - is expected to generate approximately 50 million dollars in net sales this year.
The brand has specialised in products that are free of dairy, gluten, grains, and soy, focusing on "beneficial fats" and "high-quality proteins."
It was created by media personality and former athlete Mark Sisson.
The transaction is expected to be completed in early 2019.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
Primal Kitchen - which makes condiments, sauces and dressings that include mayonnaise, salad dressings and avocado oil - is expected to generate approximately 50 million dollars in net sales this year.
The brand has specialised in products that are free of dairy, gluten, grains, and soy, focusing on "beneficial fats" and "high-quality proteins."
It was created by media personality and former athlete Mark Sisson.
The transaction is expected to be completed in early 2019.
Copyright (c) 2018 CercleFinance.com. All rights reserved.