Disney: Credit Suisse maintains 'neutral' rating
(CercleFinance.com) - Credit Suisse is maintaining its "neutral" rating on the Disney stock, along with its target price of 114 dollars, expecting an "impressive" user interface for the upcoming Disney+ streaming service.
In a note to clients, the broker said it expects a tremendous list of launch distribution partners, along with the best line-up of library and premium movies ever made available in a streaming service.
Credit Suisse also wrote that the service's original contents are likely to be high quality as well.
"While in our view Disney unquestionably has the content, brands, marketing and global distribution to successfully launch Disney+ to record sampling, the key will be execution and churn management, given the service is light on quantity of TV content for non-children customers," it said.
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The information and analyses distributed by Cercle Finance are only intended as decision-making support for investors. Cercle Finance's responsibility may not be entailed, either directly or indirectly following the use of such information and analyses by readers. Any non-professional investor is recommended to consult a professional advisor before making any investment decision. This indicative information in no way constitutes any invitation to sell or buy securities.
In a note to clients, the broker said it expects a tremendous list of launch distribution partners, along with the best line-up of library and premium movies ever made available in a streaming service.
Credit Suisse also wrote that the service's original contents are likely to be high quality as well.
"While in our view Disney unquestionably has the content, brands, marketing and global distribution to successfully launch Disney+ to record sampling, the key will be execution and churn management, given the service is light on quantity of TV content for non-children customers," it said.
Copyright (c) 2019 CercleFinance.com. All rights reserved.
The information and analyses distributed by Cercle Finance are only intended as decision-making support for investors. Cercle Finance's responsibility may not be entailed, either directly or indirectly following the use of such information and analyses by readers. Any non-professional investor is recommended to consult a professional advisor before making any investment decision. This indicative information in no way constitutes any invitation to sell or buy securities.