Coca-Cola: buys minority stake in sports drink company
(CercleFinance.com) - Coca-Cola said on Tuesday that it has bought a minority stake in privately held Bodyarmor, a maker of premium sports drinks that contain no artificial colors or flavors.
Through this agreement, Bodyarmor will gain access to the Coca-Cola bottling system, enabling the fast-growing brand to meet exponential consumer demand for its hydration drinks.
In 2013, basketball superstar Kobe Bryant became the third largest shareholder of the company.
The investment will enable Coca-Cola to increase its ownership stake in the future.
The financial terms of the agreement have not yet been disclosed.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
Through this agreement, Bodyarmor will gain access to the Coca-Cola bottling system, enabling the fast-growing brand to meet exponential consumer demand for its hydration drinks.
In 2013, basketball superstar Kobe Bryant became the third largest shareholder of the company.
The investment will enable Coca-Cola to increase its ownership stake in the future.
The financial terms of the agreement have not yet been disclosed.
Copyright (c) 2018 CercleFinance.com. All rights reserved.