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Apple: Jefferies initiates with 'buy'; shares rise

(CercleFinance.com) - Apple shares have risen by up to 1.
5% on Monday after Jefferies & Co initiated its coverage of the stock with a "buy" rating.

Analyst Timothy O'Shea has set a target price of 265 dollars for the share of the technology giant, saying that Apple's stable iPhone business will serve as the "foundation," upon which it can build a massive, recurrent and high-margin services business.

By fiscal year 2022, services could account for a 25% of the company's revenue and 40% of gross profit, Jefferies wrote in a note.

"Applying a higher multiple compared to the lower margin hardware business, we see a significant opportunity for investors as services alone could be worth 111 dollars to 177 dollars per share by that time," it said.

The shares are currently up 0.7% at 217.8 dollars.

Apple will report its fourth-quarter results on Thursday, 1 November

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