Apple: iPhone interest well below last year, analyst says
(CercleFinance.com) - Twitter and Google analytics suggest consumer interest and intent for the new iPhones are well below levels last year, New Street Research said on Thursday.
As Apple started shipping the iPhone XS and XS Max last Friday, the independent research house thinks social media and search analytics give a good indication of early consumer interest and intent.
"The analysis of tweets and Google searches tells us about the question and conclude that, indeed, interest and intent are this year well below last," New Street Research wrote in a note.
This somewhat negative opinion opposes J.P. Morgan's analysts' optimistic stance, who began their coverage of the Apple stock today with an "overweight" rating and a target price of 272 dollars for December 2019, suggesting upside potential of 23% relative to the current share price.
The Apple share is currently up 2.2% at 225.3 dollars.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
As Apple started shipping the iPhone XS and XS Max last Friday, the independent research house thinks social media and search analytics give a good indication of early consumer interest and intent.
"The analysis of tweets and Google searches tells us about the question and conclude that, indeed, interest and intent are this year well below last," New Street Research wrote in a note.
This somewhat negative opinion opposes J.P. Morgan's analysts' optimistic stance, who began their coverage of the Apple stock today with an "overweight" rating and a target price of 272 dollars for December 2019, suggesting upside potential of 23% relative to the current share price.
The Apple share is currently up 2.2% at 225.3 dollars.
Copyright (c) 2018 CercleFinance.com. All rights reserved.