Apple: UBS maintains 'buy' rating after product event.
(CercleFinance.com) - UBS maintains its "buy" rating on Apple, with a target price of 180 dollars ,after a product event that was "nonetheless impressive" according to the broker.
UBS said the keynote had "few surprises," with Apple making positive statements regarding future capabilities, augmented reality, a better charging experience and more control over its technology.
Regarding iPhone X, priced between 999 and 1,149 dollars, this suggests that the company believes it can set high prices, while the new products suchs as Watch Series 3 and AirPods tend to be more aggressively priced, the broker added.
UBS also points out that new technologies such as LTE on the Watch, Face ID, and Air Power charging system suggest Apple's innovation "mojo" is returning.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
The information and analyses distributed by Cercle Finance are only intended as decision-making support for investors. Cercle Finance's responsibility may not be entailed, either directly or indirectly following the use of such information and analyses by readers. Any non-professional investor is recommended to consult a professional advisor before making any investment decision. This indicative information in no way constitutes any invitation to sell or buy securities.
UBS said the keynote had "few surprises," with Apple making positive statements regarding future capabilities, augmented reality, a better charging experience and more control over its technology.
Regarding iPhone X, priced between 999 and 1,149 dollars, this suggests that the company believes it can set high prices, while the new products suchs as Watch Series 3 and AirPods tend to be more aggressively priced, the broker added.
UBS also points out that new technologies such as LTE on the Watch, Face ID, and Air Power charging system suggest Apple's innovation "mojo" is returning.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
The information and analyses distributed by Cercle Finance are only intended as decision-making support for investors. Cercle Finance's responsibility may not be entailed, either directly or indirectly following the use of such information and analyses by readers. Any non-professional investor is recommended to consult a professional advisor before making any investment decision. This indicative information in no way constitutes any invitation to sell or buy securities.