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Amazon: biggest holiday season, driven by Prime

(CercleFinance.com) - Amazon says that it had its biggest holiday season ever this year, driven in particular by the strength of its popular Prime service.

The e-commerce giant said Prime membership continued to grow this holiday with more than four million people starting Prime free trials or beginning paid memberships in one week alone.

Amazon's Prime service offers faster and free shipping, as well as special deals and unlimited streaming of TV shows and movies.

Amazon also said that its devices had their best holiday season yet, with tens of millions of Alexa-enabled devices sold worldwide.

Echo Dot and Fire TV Stick were not only the top-selling Amazon devices this season, but they were also the best-selling products from any manufacturer in any category across all of Amazon, the company said.

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