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H&M: to expand to Central America through franchising

(CercleFinance.com) - Swedish budget fashion retailer Hennes & Mauritz said on Friday that it had signed a deal to expand in Central America, with a first store set to open in Panama at the end of 2020.

H&M said that it has sealed a franchise agreement with Hola Moda, which already operates international fashion brands in 15 countries across the region.

"Central America holds great potential," said H&M CEO Karl-Johan Persson.

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