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H&M: RBC Capital Markets maintains 'overweight' rating.

(CercleFinance.com) - RBC Capital Markets maintained on Wednesday its "outperform" rating on H&M with a price target of 250 Swedish kronor, expecting sales and gross margin trends to improve next year.


The brokerage firm says online should be the main driver of sales now, with new formats to boost growth longer term.

"H&M is now more geographically diverse and less reliant on any one market as in the past," RBC said.

The broker points out that H&M has become more of a multi-brand operator in recent years and thinks the group's other formats can add to sales growth longer term.

RBC also believes the shares' valuation remains undemanding versus global peers.

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