WPP: partners Epic Games
(CercleFinance.com) - The world's leading advertising company WPP announced on Thursday that it has signed a partnership in the metaverse with Epic Games, the creator of the video game "Fortnite".
The communications group says that the deal will help agencies in its network deliver new digital experiences for client brands within the virtual universe.
The partnership includes training thousands of WPP executives, engineers and creatives on creating personalised experiences, including using real-time 3D creative technologies.
Copyright (c) 2022 CercleFinance.com. All rights reserved.
The communications group says that the deal will help agencies in its network deliver new digital experiences for client brands within the virtual universe.
The partnership includes training thousands of WPP executives, engineers and creatives on creating personalised experiences, including using real-time 3D creative technologies.
Copyright (c) 2022 CercleFinance.com. All rights reserved.