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WPP: Oddo upgrades stock

(CercleFinance.com) - Oddo BHF has upgraded its rating on the share of British advertising group WPP from "neutral" to "outperform," having increased its corresponding target price from 880 pence to 1000 pence, thereby changing its ranking of European communication agencies, a sector on which it remains positive.


It therefore prefers the British group at the start of 2021, compared to its French peer Publicis, which it has downgraded to "neutral," given upside potential that now seems more limited relative to its target price, which it maintains at 51 euros.

The share is flat at lunchtime on Tuesday.


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