WPP: Grey unit acquires digital agency in Dubai.
(CercleFinance.com) - WPP said on Monday that its marketing communications unit Grey has acquired a majority stake in hug, a Dubai-based digital agency.
The advertising group said hug provides campaigns, social media, research, content marketing and influencer marketing services to clients such as Dubai Tourism and Shell.
In addition to its Dubai headquarters, hug has offices in Egypt and India and employs around 145 people.
WPP's digital business represented 39% of the group's total revenues in 2016.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
The advertising group said hug provides campaigns, social media, research, content marketing and influencer marketing services to clients such as Dubai Tourism and Shell.
In addition to its Dubai headquarters, hug has offices in Egypt and India and employs around 145 people.
WPP's digital business represented 39% of the group's total revenues in 2016.
Copyright (c) 2017 CercleFinance.com. All rights reserved.