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Vodafone: strategic deal with ethical smartphone maker

(CercleFinance.com) - British mobile phone giant Vodafone announced a strategic partnership with Fairphone, a Dutch-based manufacturer of so-called "ethical" smartphones.


In a statement, Vodafone said it will offer the "sustainable" Fairphone 3 to its retail customers in European markets, including the UK, Germany, Italy, Spain and Ireland by the end of 2019.

Vodafone and Fairphone will also collaborate together in best practice on key industry sustainability issues, including the circular economy, electronic waste and responsible sourcing.

Vodafone previously said it planned to halve its environmental impact by 2025.

This commitment includes cutting its carbon footprint and purchasing all electricity from renewable sources by 2025.

The company also plans to reuse, resell or recycle 100% of its network's waste and help customers extend the lives of their devices.

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