Vodafone: new brand positioning; new logo.
(CercleFinance.com) - Vodafone on Thursday unveiled a new brand positioning strategy, in a major shake-up since the introduction of the "Power to you" strapline in 2009.
As from tomorrow, Vodafone will start the largest advertising campaign of its 33-year history, with a 60-second TV commercial produced by movie director Ridley Scott's production company.
The new visual identity and its new strategy are to be implemented across all 36 countries in which the Vodafone brand is present, the UK telecom giant said.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
As from tomorrow, Vodafone will start the largest advertising campaign of its 33-year history, with a 60-second TV commercial produced by movie director Ridley Scott's production company.
The new visual identity and its new strategy are to be implemented across all 36 countries in which the Vodafone brand is present, the UK telecom giant said.
Copyright (c) 2017 CercleFinance.com. All rights reserved.