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Asos: share hit by a broker downgrade

(CercleFinance.com) - The Asos share is down 4.
2% in London today, weighed on by a Jefferies analysts downgrading their "buy" rating to "underperform," while slashing their corresponding target price from 3,500 pence to 2,000 pence, after a new profit warning that led to the share price falling by approximately 15%.

The broker believes that the UK's online clothing retailer "will need to invest in a combination of gross margin, distribution and marketing to reaccelerate sales growth."

"Against a tough macro-economic backdrop we believe this will limit the margin rebuild to 1.6% in FY20E and 2.5% in FY21E," Jefferies says, which has forecasts that are around 20% below the consensus for 2020.


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