Fnac Darty: steps up strategic partnership with Deezer
(CercleFinance.com) - The group Fnac Darty today announces that it is strengthening its strategic partnership with the French music streaming service, Deezer, which was first established in 2017.
Thus, 3 months of Deezer Premium subscription will be offered now for any purchase of a High Tech product (worth over 49 euros), in the 548 Fnac and Darty stores and on the Fnac.com and Darty.com websites.
The acceleration of this ambitious agreement is completely in line with Fnac Darty Group's strategy: relying on leading partners in their fields to enrich the service platform of both. The alliance between its omni-channel model and a powerful French pure player service offers customers the best of both worlds - physical and digital - and supports growth of the music streaming market, said Enrique Martinez, Fnac Darty's CEO.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
Thus, 3 months of Deezer Premium subscription will be offered now for any purchase of a High Tech product (worth over 49 euros), in the 548 Fnac and Darty stores and on the Fnac.com and Darty.com websites.
The acceleration of this ambitious agreement is completely in line with Fnac Darty Group's strategy: relying on leading partners in their fields to enrich the service platform of both. The alliance between its omni-channel model and a powerful French pure player service offers customers the best of both worlds - physical and digital - and supports growth of the music streaming market, said Enrique Martinez, Fnac Darty's CEO.
Copyright (c) 2018 CercleFinance.com. All rights reserved.