Orange: segmented advertising deal with M6
(CercleFinance.com) - M6 Group and Orange have signed an agreement on segmented advertising and renew their distribution agreement, Orange said.
The advertising agreement will enable advertisers to combine the power and quality of TV media with the targeting capacity offered by Orange (geographic data, household composition, TV usage) and thus optimise the performance of their advertising campaigns.
The second part of the agreement, which has been in force since January 2021, concerns the renewal of the distribution of audiovisual services of M6 Group on Orange TV. It enables all Orange subscribers to continue to benefit from M6 group channels, associated services and enhanced features.
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The advertising agreement will enable advertisers to combine the power and quality of TV media with the targeting capacity offered by Orange (geographic data, household composition, TV usage) and thus optimise the performance of their advertising campaigns.
The second part of the agreement, which has been in force since January 2021, concerns the renewal of the distribution of audiovisual services of M6 Group on Orange TV. It enables all Orange subscribers to continue to benefit from M6 group channels, associated services and enhanced features.
Copyright (c) 2021 CercleFinance.com. All rights reserved.