Orange: partnership with FranceTV Publicité
(CercleFinance.com) - Orange and FranceTV Publicité announce the signing of a ground-breaking agreement in France on TV advertising (for specific audiences), in what it calls a partnership that paves the way to a new advertising experience for advertisers and viewers alike.
The telecom operator will provide FranceTV Publicité with its technological expertise via its seven million TV set-top boxes, to offer Orange TV subscriber households tailored advertising, in strict compliance with personal data regulations.
This agreement prefigures the forthcoming adoption of the repeal of the advertising decree of 27 March 1992, which should authorise such TV in France. The first operations will be able to start gradually, following the publication of the decree.
Copyright (c) 2020 CercleFinance.com. All rights reserved.
The telecom operator will provide FranceTV Publicité with its technological expertise via its seven million TV set-top boxes, to offer Orange TV subscriber households tailored advertising, in strict compliance with personal data regulations.
This agreement prefigures the forthcoming adoption of the repeal of the advertising decree of 27 March 1992, which should authorise such TV in France. The first operations will be able to start gradually, following the publication of the decree.
Copyright (c) 2020 CercleFinance.com. All rights reserved.