Publicis: acquires SaaS platform Profitero
(CercleFinance.com) - Publicis Groupe has announced the acquisition of Profitero, a SaaS platform presented as a world leader in "Commerce intelligence", enabling brands to increase their sales and profitability.
The idea behind Profitero is to provide brands with data from all their distribution channels, in order to anticipate, activate and automate the implementation of the best strategies to increase online sales of each of their products.
Profitero provides over 4,000 brands in 50 countries with actionable insights and visibility into 70 million products sold online on more than 700 e-commerce sites every day, Publicis said.
The terms of the deal were not specified.
Copyright (c) 2022 CercleFinance.com. All rights reserved.
The idea behind Profitero is to provide brands with data from all their distribution channels, in order to anticipate, activate and automate the implementation of the best strategies to increase online sales of each of their products.
Profitero provides over 4,000 brands in 50 countries with actionable insights and visibility into 70 million products sold online on more than 700 e-commerce sites every day, Publicis said.
The terms of the deal were not specified.
Copyright (c) 2022 CercleFinance.com. All rights reserved.