Casino: Monoprix chooses JCDecaux for digital showcas
(CercleFinance.com) - JCDecaux has announced that it has been selected by the Monoprix proximity retail chain to deploy its first digital showcases.
From the end of June, it will offer an unprecedented digital OOH offer in 100 Monoprix and Monop' stores in Paris and its outskirts.
On average these outlets have nearly three million checkouts each week and the screen audience will exceed 50% of the population in the area covered. Subsequently, this new Digital OOH Monoprix offer will be expanded into other regions.
Under this partnership, Monoprix will share its transactional data for the first time, which will enable JCDecaux to design campaigns that are optimised by an unprecedented Data-planning in the world of DOOH in France.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
From the end of June, it will offer an unprecedented digital OOH offer in 100 Monoprix and Monop' stores in Paris and its outskirts.
On average these outlets have nearly three million checkouts each week and the screen audience will exceed 50% of the population in the area covered. Subsequently, this new Digital OOH Monoprix offer will be expanded into other regions.
Under this partnership, Monoprix will share its transactional data for the first time, which will enable JCDecaux to design campaigns that are optimised by an unprecedented Data-planning in the world of DOOH in France.
Copyright (c) 2018 CercleFinance.com. All rights reserved.