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LVMH: bodes well for 'Soft Luxury' (Credit Suisse)

(CercleFinance.com) - In trun, Credit Suisse hails LVMH's quarterly sales, which came in well above expectations.
Maintaining a buy rating ("outperformance") on the share, analysts' target price of 355 euros only suggests limited upside potential (about 8%).

With organic growth of 11% in the first quarter, the French luxury giant beat the (Bloomberg) consensus by two percentage points, Credit Suisse points out, along with even the most optimistic forecasts. This is indeed a positive sign for the sector,

That being the case, LVMH's "pleasant surprises" are concentrated in the Fashion & Leather Goods and Wines & Spirits sectors (broadly known as "soft luxury"), while Perfumes & Cosmetics and especially Watches & Jewelry slightly disappointed.

As a result, LVMH's results should rather bring specialists in leather goods and cognac (i.e. Salvatore Ferragamo or Rémy Cointreau) rather than those of "hard luxury", a luxury segment that includes jewelry and watches (such as Richemont and Swatch), Credit Suisse adds.



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