Pernod Ricard: takes majority stake in La Hechicera
(CercleFinance.com) - Pernod Ricard has announced the acquisition of a majority stake in La Hechicera.
It is a premium Colombian rum brand that was launched in 2012.
La Hechicera has established itself as the benchmark for premium rum. It is already popular with rum lovers, in both its country of origin, Colombia, and various international markets in Europe and the US, as well as in Travel Retail networks.
Copyright (c) 2021 CercleFinance.com. All rights reserved.
It is a premium Colombian rum brand that was launched in 2012.
La Hechicera has established itself as the benchmark for premium rum. It is already popular with rum lovers, in both its country of origin, Colombia, and various international markets in Europe and the US, as well as in Travel Retail networks.
Copyright (c) 2021 CercleFinance.com. All rights reserved.