Pernod Ricard: becomes strategic shareholder of Jumia
(CercleFinance.com) - Pernod Ricard has announced making an investment in the capital of Jumia, will hence becoming a strategic shareholder.
Pernod Ricard will bring in-depth knowledge of consumers and physical distribution networks in Africa. Jumia will use its digital, logistics and payments platforms.
As outlined by Gilles Bogaert, Pernod Ricard's EMEA LATAM CEO, “Pernod Ricard has made Africa its new frontier, as shown by the successive openings of subsidiaries over the last few years. Our strategy is consumer-oriented and we strive to transform to strenghten our growth in this very promising continent. Jumia is a partner of choice as digital and e-commerce represent real strategic accelerators in this Region for us”.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
Pernod Ricard will bring in-depth knowledge of consumers and physical distribution networks in Africa. Jumia will use its digital, logistics and payments platforms.
As outlined by Gilles Bogaert, Pernod Ricard's EMEA LATAM CEO, “Pernod Ricard has made Africa its new frontier, as shown by the successive openings of subsidiaries over the last few years. Our strategy is consumer-oriented and we strive to transform to strenghten our growth in this very promising continent. Jumia is a partner of choice as digital and e-commerce represent real strategic accelerators in this Region for us”.
Copyright (c) 2018 CercleFinance.com. All rights reserved.