Pernod-Ricard: commitment to responsible marketing.
(CercleFinance.com) - Pernod-Ricard has announced a new commitment to develop, in collaboration with other groups in the sector, "new standards of responsible marketing for digital channels, representing the best tool in this domain which is seeing strong development.
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By working with our in-house marketing specialists, our agencies and our companies that are specialised in social media, we believe we can create these strong standards for our business and potentially for others, the spirits giant explained.
The 11 signatories to the commitments to combat alcohol abuse are AB InBev, Asahi Group Holdings, Bacardi, Beam Suntory, Brown-Forman Corporation, Carlsberg, Diageo, Heineken, Kirin Holdings Company, Molson Coors and Pernod-Ricard.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
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By working with our in-house marketing specialists, our agencies and our companies that are specialised in social media, we believe we can create these strong standards for our business and potentially for others, the spirits giant explained.
The 11 signatories to the commitments to combat alcohol abuse are AB InBev, Asahi Group Holdings, Bacardi, Beam Suntory, Brown-Forman Corporation, Carlsberg, Diageo, Heineken, Kirin Holdings Company, Molson Coors and Pernod-Ricard.
Copyright (c) 2017 CercleFinance.com. All rights reserved.