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Accor: new international partnership with AEG

(CercleFinance.com) - Following the naming contract concluded in 2015 with the AccorHotels Arena in Paris, for a period of 10 years, Accor and AEG announce signing an international agreement relating to certain sites, festivals and events operated by AEG.


Accor thus gains access to some of AEG's international assets - in particular the Qudos Bank Arena Sydney and Barclaycard Arena Hamburg, the ticketing rights with AEG Presents UK and AEG Presents Asia, and the American Express Presents BST Hyde Park festival.

"This partnership puts Accor customers at the forefront of these benefits, with access to premium tickets, money can't buy experiences and the option to redeem loyalty points against key experiences," Accor said.



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