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Accor: Société Générale raises target price to 47.7 euros.

(CercleFinance.com) - Still positive on the stock, Société Générale (SG) analysts have raised their 12-month target price for the stock from 44.
1 euros to 47.7 euros (+8.2%).

Explanatory factors include: the rise in group peers increased forecasts, despite the delay of a few months in the spin-off of AccorInvest.

The report, which followed a field trip with Accor hosted by Société Générale on 20 June, first underlines the hotel group's “lifestyle” offer, which Accor has diversified in the past few years by acquiring a 35% stake in Mama Shelter, purchasing onefinestay and developing “boutique hotels,” such as Hotel Molitor. “Accor aims to meet the growing demand from customers for a more personalised offer,” SG says.

In addition, “Good trends apparent at the beginning of the year have been confirmed in France,” a market that has been hit over recent years by several terrorist attacks.



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