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JCDecaux: strategic partnership with PlayPlay

(CercleFinance.com) - JCDecaux announces a strategic partnership with PlayPlay, a French technology startup company, to equip itself with a powerful content solution adapted to screens that is deployed selectively in major French cities.

This exclusive partnership will provide local communities' communication departments with a platform that can help them produce relevant and captive content for their audiences.

This content will be broadcast on JCDecaux's street furniture, that are partly (about half the time) reserved for municipal communication, as well as digital media that communities use, in addition to the campaigns entrusted to consulting agencies.

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