JCDecaux: towards a takeover of Belgium's Publiroute
(CercleFinance.com) - The JCDecaux SA stock is bubbling today, up 5.
7% after announcing that its subsidiary JCDecaux Belgium has reached an agreement marking the first stage of its merger with Publiroute, a long-established Belgian billboards player operating under the Dewez trademark.
When the transaction is finalised, JCDecaux Belgium will become the majority shareholder of this company that was created in 1920 and which currently operates 15,000 displays across Belgium.
Through this majority stake, JCDecaux will become the number one in billboard advertising in Belgium. Dewez's assets, which is specialised in long-term local advertising billboards, complement JCDecaux's current assets in Belgium.
Copyright (c) 2019 CercleFinance.com. All rights reserved.
7% after announcing that its subsidiary JCDecaux Belgium has reached an agreement marking the first stage of its merger with Publiroute, a long-established Belgian billboards player operating under the Dewez trademark.
When the transaction is finalised, JCDecaux Belgium will become the majority shareholder of this company that was created in 1920 and which currently operates 15,000 displays across Belgium.
Through this majority stake, JCDecaux will become the number one in billboard advertising in Belgium. Dewez's assets, which is specialised in long-term local advertising billboards, complement JCDecaux's current assets in Belgium.
Copyright (c) 2019 CercleFinance.com. All rights reserved.