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JCDecaux: 7-year contract in Singapore

(CercleFinance.com) - After trading on Monday JCDecaux announced after having won an exclusive contract for 7 years from the Land Transport Authority (LTA) to manage the advertising and maintain 1,459 bus shelters in Singapore.

This concession will enable the world leader in outdoor advertising to expand its network of bus shelter advertising screens in the City-State, including the commercial and financial districts of Tanglin/Orchard/Scotts Roads and Shenton Way, as well as the central districts of Lavender Street, Beach Road and Tiong Bahru.

It includes 800 advertising screens, including digital screens, particularly on Orchard Road, hence providing a global network of digital outdoor advertising in the city.

This contract will enable JCDecaux to consolidate its presence in Singapore, with the bus shelter concession expanding its presence in airports, shopping centres, cinemas, along with large-format devices.

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