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JCDecaux: contract with Yarra Trams in Melbourne.

(CercleFinance.com) - JCDecaux has signed an exclusive 7-year contract to cover all assets managed by Yarra Trams in Melbourne (tram shelters, trams and large-format screens).

This is one of the largest outdoor advertising concessions in the country.

This contract includes 1,400 advertising panels on tram-shelters and 450 trams (10% of which can be fully wrapped), as well as 6 light rail billboards.

Yarra Trams manages the largest tramway network in the world and deliver a world-class service on more than 200 million passenger trips a year.

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