JCDecaux: wins 10-year advertising contract in Bahrain.
(CercleFinance.com) - JCDecaux is setting up in Bahrain! The world leader in outdoor advertising has been appointed by Bahrain Airport Company (BAC) for the advertising contract of the new international airport, we learned after trading on Wednesday.
The operation is scheduled to begin in July 2019.
Under the terms of this 10-year exclusive contract, JCDecaux will provide and operate over 200 advertising formats in the new international airport of the Kingdom, which expects between 9 million and 10 million passengers when it opens, with the new terminal having a capacity of 14 million passengers.
This partnership will offer both excellent visibility to advertisers, along with experiential and sponsored services to passengers, such as smart stations and digital iVision screens. Furthermore, JCDecaux will install iconic structures at the new airport's access points, hence creating one of the most premium ad networks in the Kingdom and the region.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
The operation is scheduled to begin in July 2019.
Under the terms of this 10-year exclusive contract, JCDecaux will provide and operate over 200 advertising formats in the new international airport of the Kingdom, which expects between 9 million and 10 million passengers when it opens, with the new terminal having a capacity of 14 million passengers.
This partnership will offer both excellent visibility to advertisers, along with experiential and sponsored services to passengers, such as smart stations and digital iVision screens. Furthermore, JCDecaux will install iconic structures at the new airport's access points, hence creating one of the most premium ad networks in the Kingdom and the region.
Copyright (c) 2017 CercleFinance.com. All rights reserved.