JCDecaux: contract renewed in Belgium.
(CercleFinance.com) - Following a call to tender, JCDecaux's Belgian subsidiary, JCDecaux Belgique, has has its contract renewed for the exclusive advertising concession for Brussels airport for a period of seven years, we learnt after trading on Tuesday.
Brussels Airport Company has again chosen to entrust the world leader in outdoor advertising to take charge, as from 1 January, of the installation, management and marketing of outdoor advertising spaces, as well as those around Brussels Airport, which welcomes 21.8 million passengers each year.
JCDecaux will therefore renew 80% of existing panels and will digitalise its screens. Indeed, all the existing 2m² street furniture will be replaced by fifty 75" or 85" iVision digital furniture, developed in a silvery-white colour in order to aethetically integrate Brussels Airport.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
Brussels Airport Company has again chosen to entrust the world leader in outdoor advertising to take charge, as from 1 January, of the installation, management and marketing of outdoor advertising spaces, as well as those around Brussels Airport, which welcomes 21.8 million passengers each year.
JCDecaux will therefore renew 80% of existing panels and will digitalise its screens. Indeed, all the existing 2m² street furniture will be replaced by fifty 75" or 85" iVision digital furniture, developed in a silvery-white colour in order to aethetically integrate Brussels Airport.
Copyright (c) 2017 CercleFinance.com. All rights reserved.