Ipsos: set to buy 4 GfK Research divisions
(CercleFinance.com) - On Monday evening Ipsos announced that it has reached an agreement with GfK, for the 100%-cash acquisition of its four global customised study solutions divisions: "Customer Experience," "Experience Innovation," "Health" and "Public Affairs.
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These four businesses will be bought for a total enterprise value of 105 million euros.
Almost 1,000 experts from GfK, who are present in 25 countries, will join Ipsos once the transaction is completed.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
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These four businesses will be bought for a total enterprise value of 105 million euros.
Almost 1,000 experts from GfK, who are present in 25 countries, will join Ipsos once the transaction is completed.
Copyright (c) 2018 CercleFinance.com. All rights reserved.