TF1: sets new audience records in April
(CercleFinance.com) - TF1 Group has announced an excellent month of April in terms of audiences under 50, with an audience share of 34% in the FRDA-50 target (person responsible for purchases under 50), i.
e. 0.7 point more than in March, a record since 2007.
It also reported an audience of 30.7% in the 25-49 age group (up 0.2 point on the previous month), a record since 2010.
TF1 channel achieved the 3 best audiences of the month with the debate between the two rounds (7.5m viewers - 32.3% audience share) and the evenings of the 1st round of the French Presidential elections (7.3m viewers - a 28.6% audience share) and the 2nd round of the French Presidential elections (7.2m viewers - a 28.2% audience share).
However, the TF1 share is down over 2% at the end of lunchtime today, underperforming the market slightly.
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e. 0.7 point more than in March, a record since 2007.
It also reported an audience of 30.7% in the 25-49 age group (up 0.2 point on the previous month), a record since 2010.
TF1 channel achieved the 3 best audiences of the month with the debate between the two rounds (7.5m viewers - 32.3% audience share) and the evenings of the 1st round of the French Presidential elections (7.3m viewers - a 28.6% audience share) and the 2nd round of the French Presidential elections (7.2m viewers - a 28.2% audience share).
However, the TF1 share is down over 2% at the end of lunchtime today, underperforming the market slightly.
Copyright (c) 2022 CercleFinance.com. All rights reserved.