TF1: takes majority stake in Gamned!
(CercleFinance.com) - TF1 announces that it has taken a majority stake in the capital of Gamned!
This effective acquisition of Gamned! is part of a development strategy aimed at proposing high-performance devices that areadapted to all advertisers' needs.
Management said that "TF1 Group is looking to accelerate the development of programmatic advertising in France and Europe by extracting value from data held by its main digital entities (Aufeminin, Doctissimo, Les Numériques, Marmiton, etc) and through controlled re-exposure of its audiences beyond its own media inventory."
Copyright (c) 2018 CercleFinance.com. All rights reserved.
This effective acquisition of Gamned! is part of a development strategy aimed at proposing high-performance devices that areadapted to all advertisers' needs.
Management said that "TF1 Group is looking to accelerate the development of programmatic advertising in France and Europe by extracting value from data held by its main digital entities (Aufeminin, Doctissimo, Les Numériques, Marmiton, etc) and through controlled re-exposure of its audiences beyond its own media inventory."
Copyright (c) 2018 CercleFinance.com. All rights reserved.