Bang & Olufsen: stock jumps as partnership extended
(CercleFinance.com) - Upmarket Danish consumer electronics group Bang & Olufsen has announced the extension of its partnership with Publicis Sapient, a structure that accompanies the digital transformation of its clients.
Including marketing, campaigns, digital services, product launches, etc. the partnership will cover all commercial activities, which will enable Bang & Olufsen to strengthen its distribution channels, both online and in physical stores.
The market clearly wants to hear more - the share is up over 9% at lunchtime on Thursday.
Copyright (c) 2020 CercleFinance.com. All rights reserved.
Including marketing, campaigns, digital services, product launches, etc. the partnership will cover all commercial activities, which will enable Bang & Olufsen to strengthen its distribution channels, both online and in physical stores.
The market clearly wants to hear more - the share is up over 9% at lunchtime on Thursday.
Copyright (c) 2020 CercleFinance.com. All rights reserved.