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Zalando: Liberum upgrades to 'buy'

(CercleFinance.com) - Liberum has upgraded Germany's Zalando from "hold" to "buy," saying that the fashion retailer's new strategy should drive earnings and cash flow materially over the medium-to-long term.


In a note to clients, the British broker said that Zalando "can truly become the go-to fashion destination in Europe."

"Zalando has built an infrastructure that is uniquely placed to fend off competition and has a logistics network that is looking increasingly superior to Amazon," Liberum wrote.

According to the broker, Zalando is becoming a "must-go destination for brands to sell product," prompting it to raise its target price from 30 euros to 45 euros.

The stock is currently up 1.4% at 36.2 euros in Frankfurt.

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