ProsiebenSat.1: Barclays reiterates 'overweight' rating
(CercleFinance.com) - Barclays has reiterated its "overweight" rating on ProsiebenSat.
1, maintaining its target price at 38 euros, with 2018 having started very well for television advertising.
"While we acknowledge the structural headwinds in television, Germany's market structure (duopoly in television, large share for press) and Pro7Sat1's own advertising initiatives (addressable ads, call-to-action ads, shorter ads, insert ads, etc) should mean at least stability for German television advertising," the broker said.
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The information and analyses distributed by Cercle Finance are only intended as decision-making support for investors. Cercle Finance's responsibility may not be entailed, either directly or indirectly following the use of such information and analyses by readers. Any non-professional investor is recommended to consult a professional advisor before making any investment decision. This indicative information in no way constitutes any invitation to sell or buy securities.
1, maintaining its target price at 38 euros, with 2018 having started very well for television advertising.
"While we acknowledge the structural headwinds in television, Germany's market structure (duopoly in television, large share for press) and Pro7Sat1's own advertising initiatives (addressable ads, call-to-action ads, shorter ads, insert ads, etc) should mean at least stability for German television advertising," the broker said.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
The information and analyses distributed by Cercle Finance are only intended as decision-making support for investors. Cercle Finance's responsibility may not be entailed, either directly or indirectly following the use of such information and analyses by readers. Any non-professional investor is recommended to consult a professional advisor before making any investment decision. This indicative information in no way constitutes any invitation to sell or buy securities.