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ProsiebenSat.1: Barclays reiterates 'overweight' rating

(CercleFinance.com) - Barclays has reiterated its "overweight" rating on ProsiebenSat.
1, maintaining its target price at 38 euros, with 2018 having started very well for television advertising.

"While we acknowledge the structural headwinds in television, Germany's market structure (duopoly in television, large share for press) and Pro7Sat1's own advertising initiatives (addressable ads, call-to-action ads, shorter ads, insert ads, etc) should mean at least stability for German television advertising," the broker said.

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