SAP: 16th top brand in the world in Kantar/WPP survey
(CercleFinance.com) - With a brand value of 57.
2 billion dollars, German enterprise software maker SAP is now the 16th most valuable brand in the world, according to an annual survey compiled by WPP research agency Kantar.
This is SAP's highest ranking to date - up one place from 2018 and five places higher than in 2017, the company said.
In this year's survey, Amazon has become the world's most valuable brand, with a brand value of 315 billion dollars, moving ahead of Apple (309.5 billion dollars) and Google (309 billion dollars).
Copyright (c) 2019 CercleFinance.com. All rights reserved.
2 billion dollars, German enterprise software maker SAP is now the 16th most valuable brand in the world, according to an annual survey compiled by WPP research agency Kantar.
This is SAP's highest ranking to date - up one place from 2018 and five places higher than in 2017, the company said.
In this year's survey, Amazon has become the world's most valuable brand, with a brand value of 315 billion dollars, moving ahead of Apple (309.5 billion dollars) and Google (309 billion dollars).
Copyright (c) 2019 CercleFinance.com. All rights reserved.