Roularta: Belgian approval to acquire Sanoma brands
(CercleFinance.com) - Roularta Media Group has announced that the Belgian Competition Authority has given it the go-ahead to take over Sanoma's brands, which generated revenue of around 78 million euros in 2017.
The brands will be bought for a total of 33.3 million euros.
"The (offline/online) target groups of these acquired brands are pronouncedly female and are therefore a nice addition to the existing high-quality target groups that are already reached through Roularta's present magazine brands (Knack, Le Vif, Trends, Sportmagazine, Nest, Plus Magazine, etc.)," the Belgian press group said.
Alongside this transaction, the sale of the brands "Je vais Construire/Ik ga bouwen" by Roularta to Sanoma, for one million euros, has been finalised.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
The brands will be bought for a total of 33.3 million euros.
"The (offline/online) target groups of these acquired brands are pronouncedly female and are therefore a nice addition to the existing high-quality target groups that are already reached through Roularta's present magazine brands (Knack, Le Vif, Trends, Sportmagazine, Nest, Plus Magazine, etc.)," the Belgian press group said.
Alongside this transaction, the sale of the brands "Je vais Construire/Ik ga bouwen" by Roularta to Sanoma, for one million euros, has been finalised.
Copyright (c) 2018 CercleFinance.com. All rights reserved.