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KBC: partnership with Personetics for customer offering

(CercleFinance.com) - KBC is teaming up with Personetics to drive digital customer engagement.


Personetics is the world's leading provider of financial data-driven personalisation and customer engagement solutions for financial services.

Both companies will work together to provide multilingual, proactive and data-driven solutions to increase customer engagement on KBC's mobile app to meet their needs.

Personetics' AI models use customer financial data to automatically configure and categorise all transactions, simplifying and significantly improving the user experience, the group said.

The market seems to like this initiative - the KBC share is currently up 2% in Brussels.


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