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Paramount: strengthens partnership with Walmart

( - Walmart says that it is strengthening its Walmart+ streaming offer, which will soon be available to members with the added bonus of a Paramount+ Essential membership at no extra cost.

This will enable Walmart+ members to receive premium entertainment from Paramount+, such as "1883", "Star Trek: Strange New Worlds", and live sports, as a benefit for the first time as part of their membership, starting in September.

85% of US households use streaming services and Paramount+ has the premium content and broad appeal that our members are looking for, it said.

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