JCPenney: to open 500 new baby shops inside stores

(CercleFinance.com) - JCPenney plans to open baby shops in 500 of its stores starting this month, in a bid to capture available market share in the locations, the American department store operator said on Thursday.


JCPenney is expanding its baby selection to reflect new merchandise categories and will now offer cribs, strollers and car seats - both on its Website - but also at brick-and-mortar stores.

Categories will also include pacifiers, diaper bags, and accessories from brands such as Fisher Price, it said.

JCPenney said it has "strategically" chosen the locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors.

The baby care business is expected to be worth over 13 billion dollars by 2021.



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