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GAP: stock soars after partnership with Kanye West

( - The Gap is sparing on the New York Stock Exchange this Friday after unveiling a partnership with rap star Kanye West that will enable the ready-to-wear brand to distribute its urban-inspired Yeezy brand.

Under the leadership of Kanye West, designers from the Yeezy design studio will develop a new range of clothing for men, women and children for Gap at affordable prices, Gap's statement said.

The first products resulting from this collaboration will be marketed under the Yeezy Gap brand starting next year.

The Gap share is up a collosal 33% in early trading on Wall Street, by far the biggest winner in the S&P 500 Index, which is down 0.9%.

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