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WPP: signs multi-year strategic partnership with InMobi

( - British ad giant WPP said on Wednesday that it has signed a multi-year exclusive strategic partnership with InMobi, an Indian provider of enterprise platforms for marketers.

Through the long-term deal, WPP will provide expertise in content, media, data and research to help brands create mobile personalized consumer experiences.

InMobi will bring its expertise in marketing software, data and consumer platforms, so brands can gain access to over 200 million mobile users in India through its adtech and martech platform.

India currently represents one of the largest and fastest-growing consumer markets in the world.

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