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WPP: shares trade slightly higher on break-up talk

(CercleFinance.com) - WPP shares were slightly up on Tuesday on speculation of a break-up of the global advertising giant.


In a note to clients, broker Liberum said it sees an increasing possibility that WPP may be broken up, "either self-initiated or from outside intervention."

"There is an increasingly strong rationale for such a move, which would create significant shareholder value with a number of assets likely to attract premium valuations because of their strategic importance and / or "trophy" status," analysts said.

Liberum - which has a "buy" rating on the share - has raised its target price from 1290 pence to 1450 pence.

The WPP stock is currently up 0.3% at 954.8 pence.

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