Getlink: new brand identity with LeShuttle

(CercleFinance.com) - On Friday Getlink revealed the new brand identity of its passenger and freight rail shuttle service, renamed "LeShuttle".


The new identity, which replaces the Eurotunnel Le Shuttle brand, was unveiled as the group prepares to celebrate the 30th anniversary of the Channel Tunnel's opening next year.

The new logo is intended to make the fundamentals of its "simple and fast" transport offer between the UK, France and Europe clear to all audiences.

The change of identity is to be accompanied by a 60-second commercial produced in collaboration with Ridley Scott's production studio, which will be shown in French cinemas in June.

It was directed by Jake Scott, who shot the first Eurotunnel advert when the service was launched nearly 30 years ago.


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