Publicis: opens 'Pub' in Amsterdam
(CercleFinance.com) - Advertising group Publicis and Heineken have jointly announced the opening of a new agency based in Amsterdam, which will build on a five-year partnership between both companies.
Called The Pub, this consumer space is advertised as "Innovative in terms of structure and approach," i.e. a creative space that features the very essence of Heineken.
The Pub will leverage Epsilon and Publicis Sapient to deliver a smart brand creative experience.
It is set to open on 1 January 2021.
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