Publicis: acquires US agency Rauxa
(CercleFinance.com) - Publicis Groupe has announced the acquisition of Rauxa, an independent integrated marketing agency in the United States, for which the financial terms are not specified.
It will join Publicis Media, the French media group's media solution hub.
Founded in 1999, Rauxa has averaged double-digit growth every year, with net revenue of around 70 million dollars in 2018. It has over 300 employees, with clients such as Verizon and Samsung.
Headed by founder Jill Gwaltney and its Chair and CEO Gina Smith, Rauxa will work closely with Publicis Media's digital agencies (Moxie, MRY and Digitas), "driving deeper communications touchpoints across strategy, CRM and personalized creative."
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